From 2013 to 2017, large restaurant chains that decreased the number of items on their menu saw sales gains 75 percent higher than chains that increased the number of items on their menu.
This is just one example of the fact that having more choices is not always better.
But what does that have to do with your schedule as a fitness trainer? Let me explain.
Tighter, Set Schedules Help Clients Make Decisions
When you have a tighter schedule, you provide your clients with clear options. They can either fit into your schedule or they can’t. There’s no waffling in indecision. Your schedule determines the structure of your clients’ training plans.
And that’s a big win for both you and your clients.
This advice may seem counterintuitive since you’ve probably been told to always put the client first. But putting the client first doesn’t mean bending to their every desire. It’s a two-way street.
And neither you, nor your clients, can stay focused on training if your schedule is all over the place. Plus, by keeping a tight schedule, you communicate to clients that your time is valuable.
Like Anyone Else, Clients Need Structure
You’ve got to remember that your job isn’t just about training clients physically… there’s a mental aspect too.
As the trainer, it’s up to you to establish structure. People want to be guided. If you don’t guide your clients, they’ll find someone else who will.
So by establishing structure for them, you’re actually doing them a service. You lay out the path and they decide if they want to walk it. There’s no ambiguity as to how or when they can get their work in which means there’s no room for excuses or procrastinating.
In this way, you’re putting your clients first by not giving them too many choices.
Set Schedules Also Help You
In your first year or so as a fitness trainer, you’re simply not going to have enough of the right clients to work a normal, 40-hour per week schedule.
Before I found enough of the right clients to do solid 8-hour days, I was regularly working 12-hour days. To be a successful trainer, that’s the price of admission.
As Dave Ramsey put it, “if you live like no else, later you can live like no one else.”
In other words, if you want to be one of the best trainers, you’ve got to work like the best trainers. So if you don’t have enough clients to fill your schedule, find something to do that does fill your schedule.
There’s always something you could be doing to improve yourself, land your next client, or add value for an existing client.
Using Technology to Set Your Schedule
As a gym owner myself, part of the reason I created the Bright App was to make scheduling easier and more structured.
I knew that if the app could take scheduling and other administrative tasks off trainers’ hands, they could focus more on their clients. The app is free to try on the Google Play Store or the App Store, so get your hands on it and start putting your new schedule together.